Privacy Policy

Serranova, LLC

Last Updated: December 30, 2025

  1. Introduction

This Privacy Policy describes how Serranova, LLC (“Serranova,” “we,” “us,” or “our”), a Washington Limited Liability Company, collects, uses, shares, and protects personal information when you visit our website at serranova.co (the “Website”) or use our services.

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines our practices concerning the collection and use of your information and your rights regarding that information.

By accessing or using our Website or services, you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our Website or services.

Contact Information:

  • Email: info@serranova.com
  • Website: co
  • Mailing Address: 522 W RIVERSIDE AVE STE N, SPOKANE WA 99201-0581
  1. Information We Collect

We collect information that you provide directly to us, information we obtain automatically when you use our Website, and information from third-party sources.

2.1 Information You Provide to Us

Contact Information: Name, email address, phone number, mailing address, job title, and company name when you:

  • Submit an inquiry or contact form
  • Request information about our services
  • Schedule a consultation
  • Subscribe to our newsletter or communications
  • Register for events or webinars

Business Information: Company name, industry type, operational challenges, and project requirements when discussing potential consulting engagements.

Professional Information: Employment details, professional background, and areas of expertise when considering partnership opportunities.

Communication Records: Information contained in correspondence with us via email, phone, contact forms, or other communication channels.

Payment Information: Billing address and payment details when you engage our services (note: credit card information is processed securely through third-party payment processors and is not stored on our servers).

2.2 Information We Collect Automatically

When you visit our Website, we automatically collect certain information about your device and usage:

Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers.

Usage Information: Pages viewed, links clicked, time spent on pages, referring website, date and time of visits, and navigation patterns on our Website.

Location Information: General geographic location based on your IP address (city, state, country level).

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. See Section 7 for more details about cookies.

2.3 Information from Third-Party Sources

We may receive information about you from:

Business Partners: Information from referral partners, industry associations, or professional networks.

Publicly Available Sources: Information from company websites, professional networking sites (e.g., LinkedIn), industry databases, and public business registries.

Analytics Providers: Aggregated data about website traffic and user behavior from analytics services.

  1. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

  • Respond to your inquiries and provide information about our consulting services
  • Schedule and conduct diagnostic assessments, consultations, and service engagements
  • Deliver lean transformation, supply chain optimization, and other professional services
  • Customize and improve our service offerings based on client needs
  • Evaluate the effectiveness of our services and measure client satisfaction

3.2 To Communicate With You

  • Send you information about our services, including the Serranova Operating System (SOS)
  • Provide updates about ongoing projects and engagements
  • Send newsletters, industry insights, case studies, and educational content
  • Respond to your questions, requests, and feedback
  • Send important notices regarding our services, policies, or Website

3.3 For Business Operations

  • Process payments and manage billing
  • Maintain client records and project documentation
  • Conduct research and analysis to improve our business operations
  • Manage our relationship with you and your organization
  • Comply with legal obligations and enforce our terms of service

3.4 For Marketing and Business Development

  • Identify and reach out to potential clients in manufacturing, private equity, and nearshoring sectors
  • Promote our services, events, webinars, and thought leadership content
  • Conduct market research and competitive analysis
  • Develop new service offerings and business strategies

3.5 To Protect Our Rights and Interests

  • Detect, prevent, and address fraud, security issues, or technical problems
  • Protect against harm to the rights, property, or safety of Serranova, our clients, or the public
  • Enforce our agreements and policies
  • Comply with applicable laws and legal processes
  1. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal information based on the following legal grounds:

Consent: When you have given explicit consent for us to process your personal information for specific purposes (e.g., receiving marketing communications).

Contract Performance: When processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services, conducting business development, or protecting our legal rights, provided these interests do not override your fundamental rights and freedoms.

Legal Obligation: When we must process your information to comply with legal obligations.

You have the right to withdraw your consent at any time where we rely on consent as the legal basis for processing.

  1. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We may share your information with trusted third-party service providers who perform services on our behalf, including:

  • Website hosting and maintenance providers
  • Email marketing and communication platforms
  • Customer relationship management (CRM) systems
  • Payment processors and financial institutions
  • Analytics and data analysis services
  • IT support and security services

These service providers are contractually obligated to protect your information, use it only for the purposes we specify, and comply with applicable data protection laws.

5.2 Business Transfers

If Serranova is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

5.3 Legal Requirements and Protection of Rights

We may disclose your information when required by law or when we believe disclosure is necessary to:

  • Comply with legal obligations, court orders, or legal processes
  • Enforce our contracts and agreements
  • Protect the rights, property, or safety of Serranova, our clients, or others
  • Investigate and prevent fraud, security issues, or illegal activities

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5.5 Aggregated and De-identified Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, or other business purposes.

  1. International Data Transfers

Serranova is based in Washington State, United States. If you are accessing our Website or using our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

These countries may have data protection laws that differ from the laws of your country. By using our Website or services, you consent to the transfer of your information to the United States and other countries.

For users in the EEA, UK, or Switzerland, we implement appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws, including:

  • Standard Contractual Clauses approved by the European Commission
  • Ensuring third-party service providers comply with GDPR requirements
  • Implementing appropriate technical and organizational security measures
  1. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.

7.2 Types of Cookies We Use

Essential Cookies: Necessary for the Website to function properly. These cookies enable core functionality such as security, network management, and accessibility.

Analytics Cookies: Help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use these to improve Website performance and user experience.

Functionality Cookies: Allow the Website to remember choices you make (such as your language preference or region) and provide enhanced, personalized features.

Marketing Cookies: Used to track visitors across websites to display relevant and engaging advertisements. These cookies may be set by us or by third-party advertising partners.

7.3 Third-Party Cookies

We may use third-party services such as Google Analytics, LinkedIn Analytics, or other analytics platforms that use cookies to collect information about your use of our Website. These third parties have their own privacy policies governing their use of information.

7.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Accept only certain cookies
  • Delete cookies after you leave our Website
  • Browse in private/incognito mode

Please note that blocking or deleting cookies may impact your experience on our Website and limit certain functionality.

To learn more about cookies and how to manage them, visit: www.allaboutcookies.org

7.5 Do Not Track Signals

Some browsers have “Do Not Track” features that allow you to tell websites not to track you. Our Website does not currently respond to Do Not Track signals. However, you can manage tracking through your cookie preferences and browser settings.

  1. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Client Information: We retain information related to client engagements for the duration of the business relationship and for a period thereafter as required for legal, tax, and accounting purposes (typically 7 years after the conclusion of services).

Marketing Communications: We retain contact information for marketing purposes until you opt out or request deletion of your information.

Website Usage Data: Analytics and usage data is typically retained for 24-26 months.

Legal Obligations: We may retain certain information longer when required by law or necessary to protect our legal rights.

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention and disposal procedures.

  1. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Technical Safeguards:

  • Encryption of data in transit using SSL/TLS protocols
  • Secure servers and databases with access controls
  • Regular security assessments and vulnerability testing
  • Firewalls and intrusion detection systems
  • Secure backup and disaster recovery procedures

Organizational Safeguards:

  • Limiting access to personal information to authorized personnel only
  • Confidentiality agreements with employees and contractors
  • Regular security training for staff
  • Data protection policies and procedures
  • Incident response and breach notification procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you promptly in accordance with applicable laws if we become aware of any unauthorized access to your personal information.

  1. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

10.1 General Rights (Available to All Users)

Right to Access: Request confirmation of whether we process your personal information and request a copy of that information.

Right to Correction: Request correction of inaccurate or incomplete personal information.

Right to Deletion: Request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, legitimate business purposes).

Right to Opt-Out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

10.2 Additional Rights for EEA, UK, and Swiss Residents (GDPR)

Right to Restriction: Request restriction of processing of your personal information in certain circumstances.

Right to Data Portability: Request transfer of your personal information to another organization in a structured, commonly used, and machine-readable format.

Right to Object: Object to processing of your personal information based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

Right to Lodge a Complaint: Lodge a complaint with a supervisory authority in your country if you believe your rights have been violated.

10.3 Rights for California Residents (CCPA/CPRA)

California residents have specific privacy rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: Request information about the categories and specific pieces of personal information we have collected, the sources of that information, the purposes for collection, and the categories of third parties with whom we share information.

Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.

Right to Opt-Out: Opt out of the “sale” or “sharing” of personal information. (Note: Serranova does not sell personal information as defined by CCPA.)

Right to Correct: Request correction of inaccurate personal information.

Right to Limit Use of Sensitive Personal Information: Request limits on the use of sensitive personal information.

Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment.

Authorized Agent: Designate an authorized agent to make requests on your behalf.

10.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

When you submit a request, we may ask you to provide additional information to verify your identity and ensure we are disclosing or deleting information about the correct individual. We will respond to your request within the timeframes required by applicable law (typically 30-45 days).

We will not discriminate against you for exercising your privacy rights.

  1. Children’s Privacy

Our Website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@serranova.com.

  1. Third-Party Links

Our Website may contain links to third-party websites, services, or resources that are not owned or controlled by Serranova. This Privacy Policy applies only to our Website and services.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

  1. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our Website with a new “Last Updated” date
  • Sending an email notification to the address you have provided (for material changes)
  • Displaying a prominent notice on our Website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website or services after any changes indicates your acceptance of the updated Privacy Policy.

  1. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Serranova, LLC

  • Email: info@serranova.com
  • Website: co
  • Mailing Address: 522 W RIVERSIDE AVE STE N, SPOKANE WA 99201-0581

For privacy-related inquiries specifically, please use the subject line “Privacy Inquiry” to ensure prompt attention.

  1. Additional Information for Specific Jurisdictions

15.1 Nevada Residents

Nevada residents have the right to opt out of the sale of certain personal information to third parties. Serranova does not sell personal information as defined under Nevada law. If you have questions about our data practices or wish to exercise your Nevada privacy rights, please contact us at info@serranova.com.

15.2 Virginia, Colorado, Connecticut, Utah Residents

Residents of Virginia, Colorado, Connecticut, and Utah have specific rights under their respective state privacy laws, including rights to access, correct, delete, and obtain a copy of your personal information, as well as the right to opt out of certain processing activities. To exercise these rights, please contact us at info@serranova.com.

Effective Date: December 30, 2025

© 2025 Serranova, LLC. All rights reserved.

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